Research Services

The OpinionLab team of measurement experts is dedicated to helping clients better understand their customers and bring meaning to voice of customer (VOC) data.

Services include

  • Custom reporting
  • Data processing
  • Analysis of VOC data
  • Best practices research
  • Benchmarking
  • Ad hoc analyses

Ad hoc analyses typically involve a review of custom VOC data in terms of comment themes. These studies center around usability and provide insight into how OpinionLab clients can best optimize user experiences for increased customer satisfaction.

VOC data analyses can include examination of

  • User-provided information
  • Respondent data
  • Contextual information
  • Client data streamed in through custom variables
OpinionLab Overview