Tracking and Benchmarking

When you listen to your customers, certain patterns begin to emerge—patterns that point to the successes or shortcomings of your websites or your entire brand.

Meaningful consumer insight arises from recognizing patterns of significance within the voice of customer (VOC) data you collect.

Our tracking and benchmarking capabilities make it easy for you to identify those patterns across a wide range of metrics and touch points.

Monthly Tracking & Trending

Tracking reports help you identify your best and worst performing pages. And, as you make changes based on new VOC data, you can use these tools to easily gauge the success of your efforts.

A key element of the OpinionLab tracking system is a proprietary algorithm that measures the overall health of your website. By rolling multiple metrics into one number, this index allows our clients to

Assess performance at a glance
Evaluate overall progress
Compare success against competitors

Benchmarking

Assess progress and measure performance against competitors through our customizable benchmarking system.

Because we track a few key variables across all comment cards, we can generate comprehensive monthly benchmarking reports, so you can compare success with

All other companies
Competitors in your vertical