Opt-In

Engaged consumers want to feel like their opinion matters every minute of every day. So our core methodology invites any customer to tell you anything, at anytime, from any touch point.

The [+] symbol shows consumers you’re listening and acts as your gateway to the richest business data available: opt-in, page-specific voice of customer (VOC).

Our patented, opt-in feedback tools are

  • Real time
  • Customer invoked
  • Touch-point specific
  • Customizable
  • Volumetric

How It Works

Clients set up opt-in feedback collection for websites in one of 2 ways:

  • Add a [+] feedback link to website pages
  • Embed comment cards directly into site pages, so visitors can view the comment card and submit feedback in a single step

And our feedback-collection services go far beyond websites: opt-in VOC tools can be implemented on mobile sites and apps, e-mails, advertisements, and a wide range of additional touch points.

OpinionLab OverviewReporting