Blog

By: Jonathan Levitt, Chief Marketing Officer at OpinionLab The evolution of VoC, feedback in the post-PC era, and capturing consumer input in a multichannel world: a discussion with Brian Martin of Brand Fast-Trackers and our own Jonathan Levitt. Have a listen: http://www.brandfasttrackers.com

Superhero Dads vs. Your IT Department By: Jonathan Levitt, Vice President, Global Marketing at OpinionLab If you ask any of my kids (I have 3), they’ll tell you that I am the strongest man alive, and that I can lift just about anything—like the house, provided it had handles. They also think I can control [...]

By: Jonathan Levitt, Vice President, Global Marketing at OpinionLab We’re looking forward to Forrester’s Consumer Forum, coming up next week in Chicago. Focused on digital disruption, the forum will address how companies can adapt, thrive, and connect with consumers in today’s environment of supercharged innovation. Definitely a subject we can relate to. Speaking of digital [...]

By: Chris Hanes, Director of Measurement Services at OpinionLab This month we are excited to unveil a few additional verticals within OpinionLab’s O-Trend report: The Online Shopping vertical has been renamed to E-tailers Multi-Channel Retailer has become its own vertical, now separated from E-tailers (formerly Online Shopping) Airline has become its own vertical, now separated [...]

By: John Morse Guest Blogger from Stratigent Having voice of customer (VOC) data is great when getting more of a personal feel for what customers think as they navigate and use the features on a site. Some great insights that can be analyzed for VOC are comments, user ratings, recommendations, and overall satisfactions during a [...]

By: Mike Holmes, Senior Developer at OpinionLab It’s an article of faith when constructing surveys: if you want good results, keep it short and sweet. The more questions there are on a page, the less likely a user is going to hang in there and fill them all out. This advice is even more important [...]

By: Mike Holmes, Senior Developer at OpinionLab Smartphones and iPads are rising ever higher on the tech food chain, and their share of e-commerce is outpacing even their staggering growth in bandwidth usage. People are using mobile devices to find information on and communicate with your company, and they’re ready to buy your goods and [...]

By: Mark Treschl, President and CTO at OpinionLab A prototype of the future of mobile unveiled during a TED Talk was subsequently posted to YouTube in March of 2009. In 9 minutes, MIT’s best and brightest show where they hope to take mobile technology by the year 2019: Both MIT (and many others working in [...]

By: Mike Holmes, Senior Developer at OpinionLab It’s something of an irony: We live in an age in which physical location is less important than ever, and yet we’ve grown obsessed with sharing our physical location. We connect in real time with friends in Miami, Seattle, and Singapore to comment on vacation photos posted moments [...]