Social Media Monitor

Social Media Monitoring To remain competitive in today’s customer-focused marketplace, it’s essential to listen to consumers at all times—whether they’re talking to you or about you. Social Media Monitor captures and analyzes feedback data from social-media channels, enabling OpinionLab clients to

Monitor brands
Identify key communities and influencers
Address customer-service issues
Conduct unbiased research
Generate new sales leads

Data Warehouse

Built on a large, proprietary warehouse containing over 9 billion social-media mentions, Social Media Monitor provides a historical view of consumer conversations while continuing to scan and index online discussions from virtually every available source, including

Blogs
Message boards and forums
Micro blogs
Wiki sites
Video/photo-sharing sites
Social networks
Mainstream media
Classified sites
Review sites

Additional contextual data is collected with each post, ranging from the date of publication to the physical location of the content creator.

Reporting

With the addition of Social Media Monitor, OpinionLab clients can leverage a consistent listening methodology across every customer touch point—from websites to social media, mobile devices to brick-and-mortar locations.

Clients have full access to this database through our user interface, which offers a powerful set of reporting tools, including

Daily volume
Share of voice
Themes
Demographics
Sentiment analysis
Popularity/influence