Advertising Monitors

MSN [+] Admonitor Traditional methods of gauging ad efficacy don’t account for the unique nature of the web: page content is often inconsistent, and the audience is incredibly transient. Which makes online ad placement an imprecise science.

To augment systems that assess ads before they go live, the OpinionLab [+] AdMonitor® solution begins collecting feedback the moment an advertisement launches. So within minutes, you can learn where placement is most effective—and most problematic.

By placing the [+] symbol beneath an ad you publish, you invite users to share their reactions. It’s another highly effective way to listen in the brand backyard while reinforcing your position at the forefront of customer service.

And most of all, it’s real-time insurance against negative consumer response.

For Ad Publishers

Publish an ad users don’t approve of, and you can lose audience quickly. But if you invite visitors to share their input, they’re more likely to stick around—and help you improve the ads on your site.

Our ad-monitoring system

Begins measuring visitor response immediately
Assesses the impact of advertising on a publisher’s brand
Serves as an early indicator of malware

Ad monitoring is also useful as a sales tool: some OpinionLab clients share user-feedback data with their advertisers to help make advertising more effective from all angles.

Visit our resources page for more information about OpinionLab